This integration with Zapier enables marketers to integrate their Xperience by Kentico with over 6 000 tools without the need of developers. In this Phase 2, we add inbound communication to the already existing outbound events. You can look forward to create, update or delete objects in Xperience by Kentico through Zapier.

The main scenarios are

• Ingesting form submission data from external forms like Linkedin lead gen forms, Google Ads etc.

• Updating your content item workflows.

Addressing the issue of lead capture on headless campaign pages is essential for marketing effectiveness. This improvement is crucial in transforming visitor interactions into valuable business opportunities and boosting sales. Launching a new headless activity tracking API enables our clients to capture leads and bolster their marketing approaches, even within headless channels.

Developers will be able to leverage .NET 8 when building websites in Xperience by Kentico, benefiting from improved performance, scalability, and security features, as well as increased productivity and efficiency.

Learn more at https://learn.microsoft.com/en-gb/dotnet/core/whats-new/dotnet-8

Thanks to our AI assistant, marketers, and content editors can draft a marketing email promoting or referencing existing content from within the DXP or the internet in the blink of an eye. Kentico's AI utilizes advanced language capabilities to analyze the selected content and extracts all the relevant information. Based on that, it drafts a new email taking into account preferences like tone of voice.

Developers can configure third party identity services to allow users to securely authenticate to Xperience and associated websites

With our new approach to content modelling, we are storing as much content as possible within a central repo. We want to go away from storing reusable content like media files, product cards, or events within pages or widgets, so that content is less likely to be duplicated and easier to manage, govern and distribute.