The primary goal of our SaaS is to keep our customers' live sites active for visitors during production deployments, and ensure no data loss is encountered, regardless of whether backups, deployments or scheduled maintenance are taking place. While many scenarios today DO offer zero downtime, our customers would like us to ensure they have zero downtime during their deployments from QA/UAT to Production regardless of whether there are databases changes or not.

To enhance the developer experience for our SaaS and our self-managed cloud customers, we will enhance the product and its supporting services to further minimize potential outages during customer deployments.

This will take place over a series of optimizations this fiscal year relating to backup optimization, deployment automation enhancements and read-only mode options.

Marketers often need help understanding and optimizing customer interactions across various digital channels, leading to inconsistent experiences and missed opportunities. To solve this, we introduce AIRA-powered Customer Journey Insights, which offer a detailed view of customers' behavior. This functionality allows marketers to visualize customer paths, identify key moments for optimization, and enhance personalization by tailoring content and offers based on individual behaviors.

Content Managers will be able to apply more restrict governance processes around their content. They will be able to archive content that is no longer used, restore it if and when they wish to refresh the content. This capability will also provide editors with an additional safety net against the accidental deletion of content.

Once Marketers have a clear overview of their digital ecosystems thanks to Customer journeys, it is time to step up and focus on management and orchestration.

Thanks to Campaigns, Marketers will have a more effective and straightforward way to prepare assets for their touchpoints and publish them to specific audiences and channels. Of course, associated goals and metrics are the key to success.

As we introduce our content staging alternative to Xperience by Kentico, we will ensure our SaaS service fully supports this new capability - enabling customers to stage their updates and push them to production at the right moment. We also plan to extend our current capabilities for transferring large amounts of content into the cloud in support of data migration from other deployment locations.

In the second iteration, we will enhance Content sync by enabling the migration of Pages from Website channels. Individual pages will be able to be transferred the same as whole branches. Content sync will detect all linked Content items or Pages and mark them for synchronization. It will apply even for Page Builder, but after this phase, only Content Items, Pages, and Taxonomies will be synchronizable, so in the case of Forms and similar Content, Editors will need to synchronize them in advance themselves.

We will deliver a solution for Content Editors who are used to producing their content in a different non-production environment and need to transfer the results of their work to production.

See all the phases of Content sync development:

1. Phase - Content items

2. Phase - Pages

Possible extensions:

• Forms

• Scheduled publishing

• Emails

• Headless items

In today's fragmented digital landscape, organizations often struggle with unifying contact identities and resolving identities across multiple channels. This fragmentation can lead to incomplete customer profiles, inconsistent customer experiences, and inefficient marketing efforts. By extending our existing contact management capabilities, we can integrate data from all sources to create a single, comprehensive customer profile, enabling accurate identity resolution and seamless contact identity unification.

This new XbyK native e-commerce module will focus on supporting an experience-first commerce approach allowing a high-level of customization to be achieved by our implementation partners.

The module will be delivered in iterations gradually unlocking more features.

The initial scope of the module will be to provide a framework baseline for managing a single store.

During our partner discovery calls, we uncovered the need for asset redirection support for PDFs. This requirement was commonly cited by partners as a should-have option for those scenarios when the marketer plans to delete the asset completely. It is not needed for modification scenarios as they would usually be replacing the asset with an alternative within the Content Hub.

Editors can lock a version of content items so that they cannot be edited by others while it is in an approval workflow.

Until this iteration of Content sync is completed, it only allows the synchronization of initial drafts and published Content items and Pages. Once this extension is finished, it will be possible to schedule publishing at the source instance and synchronize even unpublished versions of content to the target instance.

See all the phases of Content sync development:

1. Phase - Content items

2. Phase - Pages

Possible extensions:

• Forms

• Scheduled publishing

• Emails

• Headless items



Marketers typically prepare email newsletters using the Xperience by Kentico administration interface. Currently, if they want to create newsletters in the preproduction environment, they must manually copy and paste them into the production environment.

This enhancement to Content Sync introduces a new functionality that enables marketers to prepare their emails in the preproduction environment and easily transfer them to the production environment automatically.

See all the phases of Content sync development:

1. Phase - Content items

2. Phase - Pages

Possible extensions:

• Forms

• Scheduled publishing

• Emails

• Headless items

Once we complete the first and second phases of Content sync, Content Editors will be able to transfer content from the preproduction environment to the production environment independently. For those who are accustomed to creating content in preproduction environments, we plan to enhance Content sync by allowing the transfer of Headless content items from Headless channels.

See all the phases of Content sync development:

1. Phase - Content items

2. Phase - Pages

Possible extensions:

• Forms

• Scheduled publishing

• Emails

• Headless items

This is a possible extension of Content sync with the ability to synchronize form definitions between environments. Until this feature is released, the best practice for doing this is to use Continuous Delivery. Once this is done, Marketers can prepare or enhance Forms in the preproduction environment and transfer them to the production environment by themselves.

See all the phases of Content sync development:

1. Phase - Content items

2. Phase - Pages

Possible extensions:

• Forms

• Scheduled publishing

• Emails

• Headless items

This capability set is designed to add in-place editing functionality for linked content items. Editors will be able to upload files within the channels and edit content items without navigating outside their current application. We will also enable them to create or generate variants of the content item, and modify the order in which they will appear. This opportunity will be delivered in multiple increments and will also include some minor UX enhancements to make the editing process more seamless.

When this feature is delivered, Marketers will be able to create online forms that are presented in multiple languages while keeping all the submissions together.

When websites, Emails, and Headless channels are not enough, a skilled developer will be able to create a new channel type, which may represent an additional digital channel for content delivery and customer data tracking. Such a channel can be a specific social network, or, for example an integration with social media management platform which encapsulates multiple of similar channels.

Modelling navigation in the page tree is a simple and user friendly way of managing website menus. However, while they are good for simple sites and navigation, they pose limitations for complex and advanced navigation approaches. We will introduce a new approach that will enable users to set up and manage their navigational structures, so they can generate sitemaps more easily, set up and manage the navigational structures for all their web channels without cluttering up the page tree unnecessarily.

We want to allow customers to store and manage their own values into the Key Vault associated with their cloud tenant via the Xperience Portal.

Currently, content editors face challenges when they are using headless preview because they cannot map specific content types to particular URLs, which limits their ability to accurately preview how content will appear on target frontend. Additionally, the absence of a robust webhook or subscription service disallows the leverage of real-time content updates and integration with other systems. This situation is further complicated by the difficulties in linking content seamlessly between the content hub and web channels, which impact content editor workflow efficiency and consistency.

To make our headless channel even more lovable and easier to work with, we propose a comprehensive enhancement that includes three pivotal parts.

1. URL Pattern Mapping: We will enable content editors to map specific content types to predetermined URL patterns directly within the CMS. This will allow for accurate previews of how content will display on various frontends.

2. Webhook and Subscription Service: We will introduce a robust webhook and subscription service to facilitate real-time content updates and seamless integration with other systems. This feature will ensure that all connected platforms can dynamically receive and process content changes as they happen, enhancing the responsiveness and interactivity of digital experiences.

3. Enhanced Content Linking: We will simplify the process for linking content between channels. This improvement will streamline content reusability and management, reducing complexity and improving workflow efficiency for content editors.

Organizations face significant challenges in efficiently managing content transformations, translations, and reusability within and between various channels. Repurposing comprehensive research reports into engaging blog posts, user-friendly social media content, or informative email newsletters can be a complex and resource-intensive process. Similarly, transforming technical product descriptions into simplified support forum posts or marketing materials involves a tedious manual effort. Moreover, adapting content for different global markets with accurate translations adds another layer of complexity.

AIRA-powered content transformations and translations will introduce an effective solution to automate and simplify content transformation, translation, and reusability across different types and channels.

Organizations often struggle to efficiently manage and categorize vast amounts of contact data for targeted marketing, customer service, and sales strategies. Manual tagging of contacts based on their interests, behaviors, and demographics is time-consuming and prone to errors, which can lead to ineffective communication strategies and missed opportunities. This lack of automation in tagging processes impedes the ability to effectively segment, personalize interactions, and trigger relevant workflows, ultimately impacting customer engagement and business insights.

By automating the tagging process, businesses can save time, reduce human error, and increase the overall efficiency of their contact management and marketing strategies.

Content editors often face the challenge of translating large volumes of standardized content, like product descriptions, FAQs, and metadata, which can be time-consuming and repetitive. Maintaining consistency across multiple languages and managing tight deadlines further complicate their tasks. AIRA-powered translation offers a reliable solution by automating these routine translations, ensuring accuracy and efficiency while freeing up editors to focus on higher-value tasks.