Chatbots, engaging customers in conversation on your website, are one of the biggest current digital trends. They provide more tailored experiences to website visitors, streamline repeatable and transactional processes, and help users quickly find what they’re looking for. Chatbots should be on your radar if you’re wondering, how you can improve lead nurturing on your website. However, the true power of chatbots lies in their integration with your marketing applications and workflows. Start by integrating the Intercom chatbot into your Kentico Xperience DXP and engaging visitors in a conversation with your company.

At the same time, the chatbot exchanges information with Kentico Xperience. It can leverage your existing customer profiles to tailor conversations and update customer contact details and preferences with information captured during the conversation. It can also use the conversation record as a reason to initiate a sales meeting, trigger marketing automation steps, score leads, or improve conversational dialogues. You have so many new marketing avenues to explore!

**This integration will help you:** - Create more satisfying customer experiences – help visitors quickly find what they need - Collect more information about your visitors – get more detailed customer profiles - Target your marketing campaigns better – with more data, your campaigns will hit the spot

Your Intercom chatbot can be connected to Kentico Xperience digital marketing functionality, capture customer data, and trigger marketing automation steps.